Comments on: Logo study: Wacom http://www.iconsam.com/blog/2008/01/04/logo-study-wacom/ it's all about the pixels Fri, 05 Dec 2008 17:55:17 +0000 http://wordpress.org/?v=2.1 By: Yury, logo designer http://www.iconsam.com/blog/2008/01/04/logo-study-wacom/#comment-207 Yury, logo designer Sat, 05 Jan 2008 12:03:20 +0000 http://www.iconsam.com/blog/2008/01/04/logo-study-wacom/#comment-207 Maybe it's too easy to criticize Wolff Olins after infamous London 2012 logo, but I really can't see the point of Wacom's rebranding. There is a certain attempt to break away from corporate feel of previous logo, but result is too cheesy. Typography is the best part of new logo, but I can't call it neither exceptional nor outstanding - it is typical techy font that looks contemporary for this decade, but who knows how soon it will be dated? The "color thing" is completely disgusting. It has awkward and static forms, and these gradients... I'm not a purist and I understand that with the rise of new media gradients and 3D-effects become more suitable for some identities, but the gradients here have unnatural look, like somebody's first attempt after discovering gradient button in Photoshop or Illustrator. I feel that WO designers had good intentions but failed to convey Wacom's message. Maybe it’s too easy to criticize Wolff Olins after infamous London 2012 logo, but I really can’t see the point of Wacom’s rebranding.
There is a certain attempt to break away from corporate feel of previous logo, but result is too cheesy.
Typography is the best part of new logo, but I can’t call it neither exceptional nor outstanding - it is typical techy font that looks contemporary for this decade, but who knows how soon it will be dated?
The “color thing” is completely disgusting. It has awkward and static forms, and these gradients… I’m not a purist and I understand that with the rise of new media gradients and 3D-effects become more suitable for some identities, but the gradients here have unnatural look, like somebody’s first attempt after discovering gradient button in Photoshop or Illustrator.
I feel that WO designers had good intentions but failed to convey Wacom’s message.

]]> By: Sam http://www.iconsam.com/blog/2008/01/04/logo-study-wacom/#comment-208 Sam Sat, 05 Jan 2008 17:16:54 +0000 http://www.iconsam.com/blog/2008/01/04/logo-study-wacom/#comment-208 Yury > I completely agree. My biggest gripe about the logo is that I didn't feel instantly familiar with their products just by looking at their logo. I did not get a notion of how good it feels to use a Wacom tablet. It wasn't fun, useful or attractive. Apparently WO also made this <a href="http://global.wacom.com/ourbrand/index.html" rel="nofollow">brand presentation</a> for them. But to me it seemed like total bullshit. Yury > I completely agree. My biggest gripe about the logo is that I didn’t feel instantly familiar with their products just by looking at their logo. I did not get a notion of how good it feels to use a Wacom tablet. It wasn’t fun, useful or attractive.

Apparently WO also made this brand presentation for them. But to me it seemed like total bullshit.

]]> By: Yury, logo designer http://www.iconsam.com/blog/2008/01/04/logo-study-wacom/#comment-217 Yury, logo designer Thu, 10 Jan 2008 10:07:22 +0000 http://www.iconsam.com/blog/2008/01/04/logo-study-wacom/#comment-217 Thank you for presentation link. As you may notice, they even don't exploit the potential of the new logo - its 3D nature. I thought that we would see the "color thing" rotating or stretching its "tentacles" - something more creative than just moving across the screen. Thank you for presentation link. As you may notice, they even don’t exploit the potential of the new logo - its 3D nature. I thought that we would see the “color thing” rotating or stretching its “tentacles” - something more creative than just moving across the screen.

]]> By: Richard http://www.iconsam.com/blog/2008/01/04/logo-study-wacom/#comment-4610 Richard Sat, 18 Oct 2008 20:47:53 +0000 http://www.iconsam.com/blog/2008/01/04/logo-study-wacom/#comment-4610 I guess most designer just hate this logo, for me the old logo was a seal of quality. It is like nintendo changing their logo, before it is too "corporate" I guess most designer just hate this logo, for me the old logo was a seal of quality. It is like nintendo changing their logo, before it is too “corporate”

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